If you’re a student-athlete who feels lost when things get hard—when you’re not starting, struggling with pressure, or asking “What’s the point?”—and you want to reconnect with motivation and drive… or if you’re a parent who wants to help your athlete stay grounded and inspired, this tool is your compass.

What Is This Tool?

Your “Why” is the deeper reason you play.

It’s not about impressing coaches, getting trophies, or pleasing others.

It’s what fuels your fire when everything else feels heavy.

When your confidence is low, purpose gives it roots.

Bill Beswick, in One Goal, says:

“Teams need to feel the journey they take together will result in something worthwhile and significant. This dream switches on enthusiasm and energy.”

And it’s not just for teams—it’s true for individuals too.

Why It Matters for Athletes

Most athletes lose confidence when they lose clarity.

  • They hit a slump.
  • They sit the bench.
  • They start comparing themselves to others.

Suddenly, motivation feels like it’s missing.

But when you’re anchored in your Why, you can stay committed even when things are uncertain. Purpose drives perseverance. Purpose fuels resilience.

3 Simple Steps for Teen Athletes

1. Ask Yourself These 3 Questions

Write these down. Answer from the heart:

  • Why did I first fall in love with my sport?
  • What do I love most about it now?
  • What kind of person do I want to become through sport?

2. Create Your Personal ‘Why’ Statement

This is a one-sentence declaration you can revisit before games, after losses, or on tough training days.

Example:

“I play to grow stronger, to challenge myself, and to inspire others with how I compete.”

3. Keep It Visible

Put it on your wall. Your phone lock screen. Inside your locker. Purpose isn’t just a concept—it’s your fuel tank.

Athlete Reminder

Your purpose is bigger than any one moment.

Confidence comes from knowing what you’re playing for.

“If you have a desire, then you also have the power to make it happen.” — Jon Gordon (quoted by Bill Beswick)

Parent-Specific Action Steps

1. Help Your Athlete Explore Their Why

Ask them (not during pressure moments):

  • “Why do you love your sport?”
  • “What do you want it to give you—win or lose?”

Listen. Don’t direct. Reflect back what you hear.

2. Affirm Their ‘Why’, Not Just Their Success

Say:

  • “I see how hard you work because you care about growing.”
  • “You love the game—that’s what I love watching most.”

3. Share Your Own Why

Whether it’s about parenting, sport, or life:

“I try to show up for you because I believe in supporting people I love.”

When athletes see that you live with purpose, they’re more likely to own theirs.

For Coaches & Families

Sticky note phrase:

🧠 “Purpose over pressure. Always.”

Wrap-Up

When athletes reconnect with their Why, they unlock a powerful form of confidence—one that isn’t shaken by setbacks, stats, or other people’s opinions.

And when parents support that purpose, they help athletes build a foundation that supports mental health, motivation, and long-term success—on and off the field.